North American Equine Services

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North American Equine Services provides the most professional and accurate horse appraisals plus equine litigation consulting for all breeds, disciplines, and related equine activities.

Every client is insured that all cases are handled with the highest level of confidentiality, experience, knowledge and ethics. Discounts available to nationally recognized associations, barns and multiple horses.
Call for a free quote: 1-623-582-8635

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Dear David,
Many thanks for allowing
me to solicit your opinion and advice about starting
an equine mediation practice. I sincerely appreciate your taking the time to give me your perspective. 
Congratulations on your years in business. 
I can tell you have
been very successful.

All the best.
- MS

more testimonials...

NAES Top 10
Over the next 10 months NAES will feature the Top 10 Horse, Tip and Blog-Case of the month from our archives.
If you have a favorite - email us.
David D. Johnson

Blog - Case of the Month

August 2020
June 2012
This month’s case involved a young professional who was confronted with an ethical dilemma early on in his career.

The pro had worked so very hard to establish himself as a very good trainer and one that an amateur horse enthusiast could whole heartedly trust. In this case, one of the pro’s clients wanted to buy a very competitive open jumper…and, in addition said, “Price was no object.”

The pro went to a number of other trainers and examined and rode many horses finally deciding on one. The price of the chosen example was put at $250.000.00. (The actual cost of the horse was $150,000.00 but the selling trainer/agent told our young pro that “They could just split the $100,000.00 since the jumper was easily worth the $250,000.00”).

Our young pro naturally had a bad feeling about the sale but before he did anything further he went to his father, a retired trainer, too.

The trainer’s dad told his son that honesty was the best and only way to keep his client for many more years.

The young pro sat his client down and explained just what had been offered to him and that he could not, in good conscience, “fleece” his customer. The client understood and backed up his trainer by purchasing another great jumper, paying his trainer a substantial 15% commission, too.

This case actually happened to a very well-known horseman who still has the client as a friend and good customer for over thirty years.

Archived Blogs - at this link

Proving again that the truth is stranger than fiction...
I pick out a specific case from the hundreds that I have worked on in the past years and give you a brief rendition of the facts and outcome. And, I may cover related topics.

Taking advantage of situations that have occurred to others may lead you to say things to yourself like, “Boy I’m glad that didn’t happen to me!” Anyway, for sheer entertainment value, you’ll like them.

After reading the Blog, please feel free to call or e-mail with any questions or comments. Although I will not be taking comments on this blog, your feedback is welcomed.

Qualified Equine Appraisals
NAES is the leader in multiple breed equine appraisals. We can give you the most accurate and professional qualified appraisal in the industry. more...

NAES' David D. Johnson
David D. Johnson operates North American Equine Services, LLC as its President and CEO. The company, based in Phoenix, Arizona specializes in litigation consulting, related activities and horse appraisals for the legal and insurance communities and has been doing so for the past 39 years throughout North America. more...

Code of Ethics and Conflict of Interest Policy
As the premier financial appraisers and evaluators of the equestrian sport in the United States and North America and because we operate in the public spotlight, we are expected to conduct our affairs in a manner consistent with the great trust that has been placed in us. more...

Safety Policies
As a licensed official with the United States Equestrian Federation (USEF), Mr. Johnson fully supports and promotes the organization’s efforts with the safety and welfare of horses and riders. The USEF has instituted a Safe Sport Policy available at this link.

Questions and answers regarding the USEF Policy are available as FAQ’s at this link. NAES has had similar policies in place since its inception.

NAES clients expect absolute confidentiality in their dealings with our firm. more...
Horse of the month
Horse of the month
August 2020
The legendary Oldenburg stallion “DONNERHALL”

Past horses of the month

Tip of the month

August 2020
#8 From: June 2012 The NAES TIP OF THE MONTH for June must focus on the way clients of pros are regularly cheated out of thousands and thousands of dollars during horse sales.

Always verify sale prices and veterinary pre-purchase exams. Read carefully this month’s true CASE OF THE MONTH.

Please call me any time you have even the smallest question for a NO CHARGE comment.
I do not mind in the least!). more...
Current & Past Tips

Litigation Consulting
NAES, while not giving legal advise of any kind, provides a full range of services to horse owners, and the legal and insurance communities. Check our Legal Services page for more.

- FREE phone discussion for however long it takes to discuss anything horse-related.

- NAES can then guide you in the areas of standards & practices, accident investigation and anything involving horse activities.

- We also provide expert witness testimony for settlement conferences, arbitrations, mediations and at trial.


NAES would like to thank all of the contributing photographers for their generosity in allowing
NAES to post photographs throughout this web site. Photo credits are listed, where appropriate.

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